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Volume 1: The Complete PR Guide
33 chapters · 7 appendices
Front Matter
—
Introduction
→
—
A Note on Legal Cautions
→
—
How to Use This Book Quickly
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Chapters
01
You Are Part of Something That Has Been Here a Long Time
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02
The Venues That Define the Standard
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03
Every Person in Your Building Is Doing PR
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04
Building the Culture That Makes Great PR Possible
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05
Entertainment as the Engine of Your Reputation
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06
The Texas Entertainment Landscape
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07
Finding and Booking Acts
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08
The Artist as PR Partner
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09
The Honky Tonk on Screen
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10
Why the Activities Are a PR Engine
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11
Floor Games and Leagues
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12
Yard Games
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13
Bingo and Trivia
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14
Dancing
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15
Karaoke and Open Mic
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16
Fixtures and the Rodeo Connection
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17
Weekly Specials and Named Nights
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18
The Living Scrapbook
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19
Only-in-Texas Traditions
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20
Food, Drink, and the Distributor Relationship
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21
Social Media
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22
Email and Text
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23
Press and Media
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24
Community Relationships
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25
Promoting an Event
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26
The Calendar
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27
Private Events
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28
Licensing and TABC
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29
When Things Go Wrong
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30
Online Reputation
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31
Preservation
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32
The PR Budget
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33
The Future
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Appendices
A
The Texas Regulatory Quick-Reference Card
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B
The Crisis Response Kit
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C
The Texas Honky Tonk Activities Master List
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D
36 Templates for Running a Better Honky Tonk
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E
The Four PROs
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F
Key Organizations and Resources
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G
The Consolidated Legal, Safety, and Health Disclaimers
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Back Matter
—
About the Author
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