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Volume 2: Music Nights
38 chapters · 9 appendices
Front Matter
—
How to Use This Book Quickly
→
Chapters
01
The Night as a Brand
→
02
The Texas Music Ecosystem
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03
Designing Your Music Night Portfolio
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04
The Legal and Licensing Foundation
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05
The Songwriter Night
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06
The Open Mic
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07
The Featured Artist Night
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08
The Residency
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09
The Showcase Night
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10
The Tribute Night
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11
The Jam Night
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12
The Acoustic and Intimate Night
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13
The Gospel and Sacred Music Night
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14
The Conjunto and Tejano Night
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15
The Western Swing and Dance Night
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16
The Themed and Specialty Night
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17
Booking Mechanics for Music Nights
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18
Who Should Buy the Talent? Self-Booking vs. Outside Help
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19
The Host
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20
Working with Developing Artists: The Ladder
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21
The House Band
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22
Staff Training for Music Nights
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23
Artist Relations and the Night-Of Experience
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24
Sound and the Live Music Room
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25
Stage Setup and Flow
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26
Recording and Livestreaming
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27
The Door: Cover Charges, First Impressions & Cancellations
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28
Promoting a Music Night
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29
Audience Development: Building a Following from Zero
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30
Building an Artist Community Around Your Venue
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31
The Music Night as a Press Story
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32
Visual Identity and Social Media for Music Nights
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33
The Cover Charge and the Door as PR
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34
Programming the Calendar
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35
Economics of Music Nights
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36
Sponsorship and Outside Money
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37
Access, Inclusion, and the Welcoming Room
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38
When a Night Isn’t Working — Future Music Nights
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Appendices
A
The Music Night Launch Checklist
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B
Booking and Performance Agreement Templates
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C
Advance Sheet and Night-Of Runsheet Templates
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D
Promotion Calendar Templates
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E
Music Licensing Deep Dive
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F
Sound Equipment Baseline Guide
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G
Texas Music Night Resources
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H
The Consolidated Legal Disclaimers
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I
Sources and Notes
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Back Matter
—
Acknowledgments
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—
About the Author
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