About the Author

Riley is a public relations strategist who has spent his life in honky tonks — as a chef, a bartender, and a loyal patron. A graduate of Concordia University Texas, he brings hands-on industry experience and a deep personal love of Texas honky tonk and dancehall culture to his writing and his work. He is the author of Keep ’Em Coming Back: The Complete PR Guide for Texas Honky Tonks and Dancehalls and its follow-up, this volume, Keep ’Em Coming Back, Volume Two: Music Nights . He lives and works in Central Texas, where the music never really stops.