Volume 1

From the Keep ’Em Coming Back books

The Complete PR Guide

This page is a practical extension of Volume 1. The book explains the reasoning; this resource helps put it to work.

Texas Food Truck Field Guide

Staffing and Service Flow

Design roles, stations, queue movement, communication, breaks, and decision authority for a small crew.

Chapter 9 of 20
Educational field guide—not a license, inspection approval, legal opinion, tax ruling, fire plan, or insurance binder. Verify current DSHS rules, fire and property requirements, TABC authority where alcohol is involved, manufacturer instructions, and qualified professional advice.

Choose a crew model the menu can support

Crew sizePossible role splitLimit
One personOrder, payment, production, handoff, cleaningOnly for a very limited operation; money and food tasks create handwashing and delay pressure
Two peopleOrder/payment/handoff + production/assemblyBreaks, cleaning, restocking, and rush recovery remain vulnerable
Three peopleOrder/payment + hot production + assembly/handoffWorks for many focused menus when roles are cross-trained
Four peopleOrder/payment + production 1 + production 2/assembly + expo/handoffSupports volume but requires physical room and labor contribution
Five or moreSpecialized line and runner rolesVehicle, window, utilities, and site must support the crew without crowding

Do not schedule more people than the truck can physically support. Crowding can block handwashing, exits, storage, hot equipment, and clean workflow.

Write role cards

Order and paymentMenu explanation, modifiers, allergen escalation, tender control, sold-outs, guest name or number.
ProductionCooking sequence, batch control, readings, equipment, raw/ready separation, and stop authority.
AssemblyTicket order, portion, packaging, garnish, allergy communication, and quality check.
Expo and handoffOrder verification, pickup communication, service recovery, and queue flow.
Lead or person in chargeSafety decisions, menu reduction, equipment failure, complaints, documentation, and partner contact.

Design one visible ticket path

An order should move in one direction from payment to production to assembly to handoff. Avoid verbal-only orders during peak service. Use clear modifiers, allergy alerts, time stamps, sold-out controls, and one person with authority to resolve a ticket.

FailureWhat the guest seesControl
Duplicate orderLong wait and two mealsOne ticket identifier and one production release
Lost modifierIncorrect food or allergy riskStandard modifier names and highlighted escalation
Pickup confusionCrowd at the windowSeparate order and pickup instructions
Kitchen stops but POS sellsRefunds and angry guestsImmediate item disable and board update
Ticket overloadUnrealistic promiseQuoted wait range, menu reduction, or temporary order pause

Manage the queue as part of service

The line should be visible, accessible, protected from traffic and hot equipment, and clear of venue entrances, fire lanes, stage load-in, restrooms, and the dance floor. Post the menu where guests can decide before reaching the order point. Show sold-outs and payment methods.

A long line can advertise demand, but an unmanaged line can damage the venue. Assign someone to estimate wait, answer simple questions, and redirect pickup traffic during major events.

Plan setup, peak, shift change, and close

  • Setup: verify people, food, water, utilities, equipment, sanitation, POS, menu, cash, and site.
  • Pre-peak: complete safe batches, stage packaging, check holding, brief the crew, and confirm sold-out thresholds.
  • Peak: protect ticket order, handwashing, readings, restocking, waste removal, and guest communication.
  • Shift change: transfer product status, readings, cash, sold-outs, allergy notes, and equipment concerns.
  • Close: stop orders in time to complete safe disposition, cleaning, waste, closeout, and movement.

Measure labor without rewarding shortcuts

MetricUseful question
Sales per labor hourIs staffing appropriate for demand and menu?
Orders per ten minutesWhere is the production ceiling?
Average ticket timeWhen does the promise become unreliable?
Remakes and refundsWhich station, item, or communication fails?
Water and cleanup timeDoes the crew have sanitation capacity?
Close durationIs the menu creating unpaid or unsafe closing work?
Training hoursCan the operation run without the owner at every station?

Sources and verification

Use the current source, effective date, and controlling authority before making an operational decision.

View official Food Truck Guide sources.

Read before using Kitchen resourcesSafety, professional-use, and verification notice
Educational reference—not approval, certification, or professional advice. Recipes, wood profiles, temperatures, yields, costs, logs, checklists, and operating suggestions are general planning material. They do not replace the current FDA Food Code, Texas Food Establishment Rules, local health-authority requirements, permits, inspections, HACCP or variance approval, fire-code review, manufacturer instructions, insurance requirements, food-handler or manager training, or qualified culinary, food-safety, legal, tax, accounting, engineering, fire-protection, medical, or insurance advice. Verify every ingredient label and allergen; prevent cross-contact; use calibrated thermometers; use only known, untreated cooking wood from a reputable source; and discard food whenever time, temperature, source, identity, or safety is uncertain. Read the full Kitchen disclaimer.