Volume 4

From the Keep ’Em Coming Back books

Behind the Bar

This page is a practical extension of Volume 4. The book explains the reasoning; this resource helps put it to work.

Curated Bar menu packs

Build a smaller menu that the station can execute well.

Six starting menus organize existing recipes around service speed, familiarity, cost control, Texas identity, zero-proof welcome, and seasonal rotation.

Starting points—not automatic menus

Choose for the room, equipment, staff, license, and guests.

Each pack is a deliberate shortlist. Verify every ingredient, recipe, allergen, alcohol content, local requirement, station capacity, and house specification before service.

Menu-building sequence

Complete the operating work before printing.

1

Choose the service promise

Decide whether the menu is designed primarily for speed, discovery, Texas familiarity, food pairing, margin, or broad welcome.

2

Write house specifications

Standardize ingredients, measurements, glassware, ice, method, garnish, and presentation.

3

Cost and test

Calculate realistic cost, prepare the drink during actual service conditions, and confirm the team can repeat it consistently.

4

Train and measure

Teach the menu, document substitutions, track sales and waste, and remove choices that create disproportionate pressure.