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Volume 4: Behind the Bar
37 chapters · 10 appendices
Chapters
01
Why You, and Why Now
→
02
The Texas Room
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03
Setting Your Goals
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04
Knowing Your Audience
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05
Finding Your Lane
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06
Your Brand vs. the House
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07
Building Your Brand Identity
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08
Choosing Where to Play
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09
TikTok and Short-Form Video
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10
Instagram
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11
YouTube and Long-Form Video
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12
Facebook, Nextdoor, and the Local Crowd
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13
The Rest — Everything Else, Honestly Triaged
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14
Owning Your Ground
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15
How Discovery Works Now
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16
The Content System
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17
The Craft of the Clip
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18
Filming Behind the Bar
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19
Making Craft Content
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20
Honky-Tonk Content Gold
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21
Getting Found and Going Viral
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22
The Body-Language Playbook
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23
Customer Psychology and Rapport
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24
Filming Real People
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25
Engagement and Community
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26
Beyond the Algorithm: Earned Media and Collaborations
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27
How Bartender-Creators Make Money
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28
Spirit and Beer Brand Partnerships
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29
Your Media Kit, Rates, and Pitches
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30
Running It Like a Business
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31
The Legal and Compliance Spine
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32
The Job Comes First: Content Ethics
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33
When It Goes Wrong: Crisis Management
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34
Trolls, Harassment, and Personal Safety
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35
Reputation Repair
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36
Staying Sane: Burnout, Boundaries, and Authenticity
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37
The Leap and the Long Game
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Appendices
A
TABC & Alcohol-Promotion Quick Reference
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B
Music & Copyright Cheat Sheet
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C
Filming-Consent Essentials + Sample Patron Release
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D
Media Kit Template
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E
Content Calendar & Batch-Planning Template
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F
Platform-at-a-Glance Comparison Chart
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G
Behind-the-Bar Gear & App List
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H
Brand-Deal Checklist & Rate Worksheet
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I
One-Page Crisis-Response Playbook
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J
Consolidated Disclaimers
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