APPENDIX A

The Music Night Launch Checklist

Format by format — what to have in place before the first night, through the first month, and across the first year.

This appendix turns the book into a launch tool. It collects, in checklist form, what it takes to stand up a new music night and carry it from opening night to an established part of your calendar. The first section is the universal foundation that every music night needs regardless of format. The sections after it are format-specific: for each of the twelve major night types, a short checklist of what’s distinctive to that format on top of the foundation — because a songwriter night, an open mic, and a tribute show succeed or fail on different details.

Use it like a flight check. Work the universal foundation first, then turn to the checklist for your format. Don’t expect to tick every box before opening — the lists are organized by horizon (before the first night, through the first month, across the first year) precisely so you know what’s truly required to open versus what you’re building toward. Items in bold are the non-negotiables; the rest are strongly recommended. Chapter cross-references in parentheses point you back to the full treatment in the book.

The Universal Foundation (Every Music Night)

Before any format-specific work, every new music night needs these in place. This is the bedrock the format checklists build on.

Before the First Night

❑ Define the night’s concept and name — what it is, who it’s for, why it exists (Ch. 1, 2)

❑ Name the person who owns this night — one clear champion responsible for it (Ch. 18, 31, 32)

❑ Choose the slot — day and time, chosen against your calendar and your market (Ch. 34)

❑ Confirm music licensing is current — your PRO licenses cover the performances (Ch. 4; Appendix E)

❑ Verify TABC and permits are in order for the programming and hours (Ch. 4; Appendix H)

❑ Confirm whether your permit and covered employees must complete TABC’s annual opioid-related overdose course (Ch. 22; Appendix H)

❑ Confirm insurance covers live music, the expected crowd, and the activities (Appendix H)

❑ Check accessibility — can disabled patrons get in, move, and enjoy the night; meet ADA duties and say what’s available (Ch. 37; Appendix H)

❑ Book the opening talent with a written agreement (Ch. 17; Appendix B)

❑ Settle the pay model and run the break-even math (Ch. 17, 35)

❑ Set the night’s budget — what it costs and what you’re prepared to risk (Ch. 35)

❑ Plan the sound — gear, who runs it, soundcheck timing (Ch. 24; Appendix F)

❑ Plan the room — stage area, layout, seating, sightlines (Ch. 25)

❑ Assign the staff and brief them on the night (Ch. 22)

❑ Set the door plan — cover, who works it, cash handling (Ch. 27)

❑ Have a contingency plan — artist cancels, gear fails, weather turns for an outdoor night (Ch. 34, 38)

❑ Build the promotion runway — at least the basics out the door (Ch. 28; Appendix D)

❑ Establish the visual identity — even a simple consistent look (Ch. 32)

❑ Prepare the advance sheet and night-of runsheet (Appendix C)

❑ Line up content capture for opening night (Ch. 26)

Through the First Month

❑ Hold a post-opening debrief with staff — what worked, what didn’t (Ch. 22, 38)

❑ Lock the recurring rhythm so regulars can rely on it (Ch. 5, 34)

❑ Begin building the night’s following deliberately (Ch. 29)

❑ Establish the host or anchor presence (Ch. 19)

❑ Settle the production routine into a repeatable system (Ch. 25; Appendix C)

❑ Run promotion consistently, not just for opening (Ch. 28)

❑ Start the content habit — capture and post regularly (Ch. 26, 32)

❑ Begin tracking the numbers — door, bar, attendance trend (Ch. 35)

Across the First Year

❑ Develop the night into a genuine community (Ch. 29, 30)

❑ Build the artist relationships and a returning roster (Ch. 23)

❑ Establish the night’s reputation and press presence (Ch. 31)

❑ Diagnose honestly and adjust what isn’t working (Ch. 38)

❑ Confirm the economics are sustainable across the calendar (Ch. 35)

❑ Review and renew compliance — PRO licensing, insurance, and permits/TABC on their annual cycles (Ch. 4; Appendix E, H)

❑ Evolve the night without losing its identity (Ch. 29, 38)

Format-Specific Checklists

Each list below is in addition to the universal foundation. It covers what’s distinctive about launching that particular format.

1. Songwriter Night

❑ Decide the format — in-the-round, single-songwriter sets, or featured-plus-openers (Ch. 6)

❑ Set the listening-room expectation — quiet, attentive, respect for the song (Ch. 6, 25)

❑ Plan intimate sound — vocal clarity and acoustic warmth over volume (Ch. 24)

❑ Recruit a host who can curate and warm the room (Ch. 19)

❑ Decide how songwriters are selected and invited (Ch. 20, 23)

❑ Set the room for intimacy — seating, lighting, low stage (Ch. 25)

❑ Build relationships in the local songwriting community (Ch. 20, 30)

2. Open Mic

❑ Build the sign-up system — how slots are claimed, order set, time limits enforced (Ch. 7)

❑ Set and post the rules — slot length, sign-up, conduct (Ch. 7)

❑ Recruit a strong, fair host — the single biggest factor in an open mic (Ch. 19)

❑ Plan fast changeovers — quick line checks, minimal gear resets (Ch. 24, 25)

❑ Set the gear baseline — house backline, what performers bring (Appendix F)

❑ Decide whether and how it builds toward featured slots (Ch. 7, 20)

❑ Cultivate the regulars who become the night’s core (Ch. 29)

3. Featured Artist Night

❑ Book a real draw and confirm with a full agreement (Ch. 8, 17; Appendix B)

❑ Advance the show properly — tech, hospitality, timing (Appendix C)

❑ Build a full promotion runway for the specific show (Ch. 28; Appendix D)

❑ Plan support/opener and the set order (Ch. 8, 19)

❑ Confirm production matches the artist’s needs (Ch. 24, 25; Appendix F)

❑ Plan the door, ticketing, and capacity (Ch. 27)

❑ Prepare hospitality and the green room (Ch. 23)

4. Residency

❑ Sign a residency agreement covering the recurring run (Ch. 9, 17; Appendix B)

❑ Commit to the recurring slot and promote it as a series (Ch. 9, 34)

❑ Align on the artistic vision for the run with the artist (Ch. 9, 23)

❑ Plan how the residency builds and evolves week to week (Ch. 9)

❑ Build the promotion around the residency, not single dates (Ch. 28; Appendix D)

❑ Set expectations for draw-building over the run (Ch. 29)

5. Showcase

❑ Set the curatorial concept — who’s showcased and why (Ch. 10)

❑ Sign showcase agreements with the participating acts (Ch. 17; Appendix B)

❑ Plan tight multi-act logistics — set lengths, changeovers, running order (Ch. 10, 25; Appendix C)

❑ Coordinate cross-promotion across all acts (Ch. 28, 31)

❑ Plan the production for fast, clean transitions (Ch. 24, 25)

❑ Decide the pay split across acts and the door (Ch. 17, 35)

6. Jam

❑ Recruit an anchor house band or jam leader (Ch. 11, 21)

❑ Set the jam structure — how players sit in, song selection, rotation (Ch. 11)

❑ Provide the backline that a jam requires (Appendix F)

❑ Establish the musical level and etiquette expectations (Ch. 11, 19)

❑ Build the community of returning players (Ch. 23, 30)

❑ Plan sound for a rotating, unpredictable stage (Ch. 24)

7. Tribute Night

❑ Confirm the rights picture for tribute performances with the proper professional (Ch. 4, 12; Appendix E, H)

❑ Book acts that genuinely deliver the tribute (Ch. 12, 17)

❑ Lean into the theme — promotion, room, experience (Ch. 12, 28, 32)

❑ Plan production to match the tribute’s expectations (Ch. 24, 25)

❑ Decide whether it’s recurring or one-off and program accordingly (Ch. 34)

❑ Build the audience around the nostalgia/affinity draw (Ch. 29)

8. Acoustic and Intimate Night

❑ Set and communicate a listening-room expectation — quiet attention, restrained service noise, and respect for the song (Ch. 12, 22, 25)

❑ Match seating, lighting, sightlines, and stage height to intimacy rather than volume (Ch. 12, 25)

❑ Advance the artist’s instrumentation and plan sound for vocal clarity and acoustic detail (Ch. 12, 24; Appendix C, F)

❑ Brief bartenders and floor staff on low-noise service during sets (Ch. 22)

❑ Decide whether the night is all-seated, reservation-based, ticketed, or first-come (Ch. 12, 27)

❑ Promote the experience honestly so guests understand that this is a listening night, not background music (Ch. 28, 32)

❑ Capture content without disrupting the intimacy of the performance (Ch. 26)

9. Gospel and Sacred Music Night

❑ Build the night with trusted leaders from the faith and music communities it is meant to serve (Ch. 13, 30, 37)

❑ Decide the room’s alcohol-service posture and communicate it clearly and respectfully (Ch. 13, 22; Appendix H)

❑ Plan for all-ages attendance, families, accessibility, seating, and arrival flow (Ch. 13, 25, 27, 37)

❑ Confirm repertoire, format, host, and expectations with every participating artist or group (Ch. 13, 17, 19)

❑ Schedule with the community’s worship calendar and practical family timing in mind (Ch. 13, 34)

❑ Promote through community relationships and trusted messengers, not novelty framing (Ch. 13, 28, 30, 31)

❑ Brief the entire staff on the room tone, hospitality standard, and language appropriate to the night (Ch. 22, 37)

10. Conjunto / Tejano Night

❑ Build genuine relationships in the conjunto/Tejano community first (Ch. 14, 30, 37)

❑ Honor the tradition authentically — not as borrowed content (Ch. 14, 37)

❑ Welcome the community the music comes from (Ch. 37)

❑ Book artists with real standing in the tradition (Ch. 14, 23)

❑ Plan sound for the genre’s instrumentation (Ch. 24; Appendix F)

❑ Consider dance-floor needs and room layout (Ch. 25)

❑ Connect to cultural organizations and press (Ch. 31; Appendix G)

11. Western Swing / Dance Night

❑ Prioritize the dance floor — space, surface, layout (Ch. 15, 25)

❑ Book bands that play for dancers — tempo, repertoire, sets (Ch. 15, 17)

❑ Plan sound for a dancing room, not a listening one (Ch. 24)

❑ Consider lessons or a caller to build the dance crowd (Ch. 15, 29)

❑ Set the floor etiquette and culture (Ch. 15)

❑ Program the night’s flow for sustained dancing (Ch. 19, 25)

12. Themed / Special Event Night

❑ Define the theme and the experience clearly (Ch. 16)

❑ Plan the one-off logistics end to end (Appendix C)

❑ Build a dedicated promotion runway for the event (Ch. 28; Appendix D)

❑ Confirm any special licensing, permits, or vendor needs (Ch. 4; Appendix H)

❑ Decide whether it’s a recurring theme or a true one-off (Ch. 34)

❑ Plan production and staffing for the specific concept (Ch. 22, 24, 25)

❑ Capture it well — themed nights make great content (Ch. 26, 32)