Volume 6: Last Call · Contents
Appendix F
Monthly Report Template
The one-page scorecard from Chapter 34, ready to copy.
Fill this in once a month and review it for thirty minutes with the people who contribute numbers. Show every rate with its count and its comparison. Mark guesses with a question mark and counts under about twenty as “small count.” End with decisions, owners, and dates. File each month’s page in one folder.
MONTHLY SCORECARD
Fill in: Room or act, Month, Prepared by.
- FUNNEL. Number: First-timers.
- Number: First-win rate (30-day return).
- Number: Regulars.
- Number: Ambassadors.
- ROLES. Number: Owner (3–4 numbers).
- Number: Booker (3–4 numbers).
- Number: Musician / Bartender / Teacher.
- MONEY. Number: Spend (money and hours).
- Number: Cost per new regular.
- Number: Margin per night.
VOICE AND DECISIONS
- VOICE. Write here: Two or three quotes in guests’ own words. Pattern counts, such as “3 of 8 interviews, 6 of 8 debriefs.”.
- DECIDE: do.
- DECIDE: test.
- DECIDE: leave alone.
Columns to fill in: Block, Write here, Owner, Date. Copy as many rows as you need.
Before sharing outside the room, remove names and contact details, and use the same definitions you use inside.