Keep ’Em Coming BackPractical help for Texas honky-tonks and dancehalls

Free practical tool · Volume 2

The Featured Show (Six-Week Runway)

Free, fillable and printable working tool adapted from Appendix D · Promotion Calendar Templates of Keep ’Em Coming Back, Volume 2.

Working toolMusic-night teamsVolume 2
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Important use information

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These limits remain part of the Tool, but they no longer interrupt the main form.

This free tool is adapted from Riley Epperson’s Keep ’Em Coming Back series for general educational and planning use. It is not legal, tax, financial, medical, insurance, engineering, emergency-response, or other professional advice. Laws, platform rules, rates, and requirements change. Verify current requirements and consult the appropriate qualified professional before relying on it.

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Type directly into the boxes and check any items that apply.

When

What goes out

Channel

Your plan / owner

Week -6Announce the show; on-sale if ticketedWebsite, email, social, listings
Week -5Add to every listing and calendar; artist cross-promoListings, artist channels
Week -4Content piece — who the artist is, why it mattersSocial, email
Week -3Press push; pitch any preview coveragePress, social
Week -2Heavier social; share artist content; in-room signage upSocial, in-room
Week -1Final push; reminders; consider a paid boostSocial, email, paid
Show weekDay-before and day-of posts; “tonight” energySocial, in-room
Show dayDoors/time reminder; live postingSocial
AfterThank-you; recap clips; tease what’s nextSocial, email

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From the free book library

Read the complete source and context.

This working version preserves the source’s terminology and structure while making it easier to complete. Read the original appendix and related chapters before relying on the tool.

Read Appendix D · Promotion Calendar TemplatesOpen Volume 2

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Permitted use

You may complete, print, and use this tool for your own venue, act, teaching practice, organization, or personal planning. Free access does not place the content in the public domain. Do not resell, republish, scrape, or distribute the blank templates as your own product.