The Recurring Weekly Night (Sustainable Cadence)

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Different by design:

When	What goes out	Channel
Always-on	The night has a fixed identity, look, and listing	Website, listings, profiles
Each week, early	“This week at [night]” — who’s on, the hook	Social, email
Each week, mid	A content post from last week or this week’s act	Social
Each week, day-of	“Tonight” reminder, doors/time	Social, in-room
Each week, after	A clip or moment from the night just past	Social
Monthly	Look ahead at the month; highlight standouts	Email, social
Ongoing	Cultivate regulars, word-of-mouth, the list	In-room, email, community

⚠ NOTE

The weekly night’s promotion compounds: a sustainable, repeatable cadence you actually keep beats an elaborate one you abandon. The recurring post, week after week, builds the recognition that makes the night a habit (Ch. 5, 29, 32).

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Read Appendix D · Promotion Calendar Templates Open Volume 2

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