The Showcase (Multi-Act, Cross-Promotion Driven)

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The showcase’s promotional engine is the acts themselves — its reach is the sum of every act’s audience. (Ch. 10, 28)

When	What goes out	Channel
Week -5	Announce the showcase and the lineup	Website, email, social, listings
Week -4	Brief every act on the cross-promo ask; give them assets	Direct to artists
Week -3	Acts begin posting; venue amplifies each	Artist channels, social
Week -2	Spotlight each act in turn; listings confirmed	Social, listings
Week -1	Combined final push across all acts’ audiences	Social, email, artist channels
Show week	Day-before/day-of; coordinate acts’ day-of posts	Social, in-room
After	Recap; tag every act; tease the next showcase	Social, email

⚠ NOTE

The make-or-break of showcase promotion is the cross-promotion (Ch. 28): give every act the date, the assets, and a clear ask, then amplify what they post. A showcase that fully activates its acts’ audiences reaches far more people than the venue could alone.

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