Free practical tool · Volume 3

What the Other Side Wishes You Knew

Free, fillable and printable working tool adapted from Appendix E of Keep ’Em Coming Back, Volume 3.

Working toolMusicians, bookers & venuesVolume 3

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The two chairs, distilled — the things each side most wishes the other understood.

This is the whole book on a single page. Every chapter tried to put you in the other chair; this appendix sets the two chairs side by side, in the plain words each side would use. Read your own column and feel seen. Read the other and understand. Then, if it helps, hand it to someone on the far side of the stage.

What Musicians Wish Owners Knew

What Owners Wish Musicians Knew

The gig is the whole day, not the hour on stage — the drive, the load-in, the wait, the load-out, all for one set.The room carries rent, staff, insurance, licensing, and utilities whether two people show up or two hundred.
Gas, gear, and the band’s pay all come out of the fee — it isn’t profit, it’s a small business covering its costs.A slow night can lose money even with a great band; the guarantee is a real risk we take on you.
We promote your room too — our draw is partly your draw, and we’re partners in filling the place.Your draw is what we’re really buying. Bring people, and everything else gets easier.
Tell us the truth about the deal up front; surprises at settlement are how you lose a good band.Show up on time, do what you said, and don’t make us manage you — reliability is worth more than brilliance.
Sound matters more than you think — a bad PA or no engineer can sink a great band.We’re juggling the whole night — bar, staff, security, the other acts, the neighbors, TABC — your set is one piece of it.
“Exposure” doesn’t pay rent; we play for a living, and real money is how we keep doing it.Promote the show. We can’t fill the room alone, and “we’ll handle it” followed by a blamed turnout is exhausting.
We watch the drinking and the late nights because there’s another gig tomorrow — it’s the job, not a lack of fun.Read the room and play to our crowd; a great set for the wrong room empties the floor.
A clean, on-time settlement at the end of the night means everything; making us chase payment burns the bridge.Don’t oversell your draw to get the booking — we find out on the night, and we don’t forget.
We remember how we’re treated, and we come back to rooms that treat us right — and we tell other bands.We want you to win — a band that does well here makes us money and makes us look good. Same side.
Treat us like partners, not just “the entertainment” — the respect tends to come back on stage.Treat our staff well; the bartender and the door person talk to me.

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