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Volume 3: Both Sides of the Stage
43 chapters · 9 appendices
Front Matter
—
How to Use This Book Quickly
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Chapters
01
The Relationship Is the Product
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02
The Two Chairs
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03
THE MUSICIAN’S PR FOUNDATION
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04
The Musician as a Brand
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05
The Name, the Look, and the Story
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06
The Press Story (Your Bio)
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07
The EPK and the One-Sheet
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08
The Music as PR
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09
The Musician Online
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10
BOTH SIDES OF THE BOOKING
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11
The Pitch
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12
Getting Booked
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13
When There’s a Middleman
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14
The Bill
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15
The Offer and the Money Talk
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16
The Agreement
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17
The Advance
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18
THE NIGHT ITSELF, BOTH SIDES
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19
Load-In and Setup
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20
Soundcheck and the Sound
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21
The Green Room and the Wait
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22
The Set
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23
Reading the Room for Live Music
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24
The Audience Is Shared
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25
Breaks, the Bar, and the Door
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26
MONEY, BUSINESS, AND THE PROFESSIONAL LIFE
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27
Getting Paid and the Settle
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28
The Musician’s Business and Taxes
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29
Merch and the Sales-Tax Reality
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30
Licensing and the Songwriter’s Side
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31
Name, Image, Likeness, and IP
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32
PROMOTION, TOGETHER
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33
Promoting the Night Together
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34
The List and the Following
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35
BUILDING THE RELATIONSHIP
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36
Reliability Is the Whole Game
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37
Becoming the Go-To
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38
When It Goes Wrong
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39
The Artist’s Reputation in Public
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40
THE SHARED CULTURE
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41
The Scene as a Community
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42
Lifting the Whole Ecosystem
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43
The Culture We Keep Coming Back To
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Appendices
A
The Musician’s EPK and One-Sheet Template
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B
The Deal Memo, Both Sides
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C
The Advance Checklist, Each Side
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D
The Rider & Hospitality Worksheet
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E
What the Other Side Wishes You Knew
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F
Resources for Texas Musicians and Rooms
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G
The Settlement & Money Worksheet
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H
Consolidated Legal Disclaimers
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I
Source Notes and Official Resources
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Back Matter
—
About the Author
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