Keep ’Em Coming BackPractical help for Texas honky-tonks and dancehalls

Free practical tool · Volume 5

The Promotion Countdown Calendar

Free, fillable and printable calendar / timeline adapted from Appendix F of Keep ’Em Coming Back, Volume 5.

Calendar / timelineDance teachers & floor hostsVolume 5
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This free tool is adapted from Riley Epperson’s Keep ’Em Coming Back series for general educational and planning use. It is not legal, tax, financial, medical, insurance, engineering, emergency-response, or other professional advice. Laws, platform rules, rates, and requirements change. Verify current requirements and consult the appropriate qualified professional before relying on it.

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A day-by-day run-up to a launch or a big event — so the doors open on a warm, full room instead of an empty one.

You don’t advertise a dance floor so much as host it — but you still have to get the first crowd through the door, because an empty opening night can end a night before it starts. This calendar is the promotion countdown from Chapters Eighteen and Twenty-Two, laid out as a timeline you can run for a launch or any special event. The goal is not a viral campaign; it’s a warm, full, guaranteed room on the night. Use it, and never launch on hope alone.

30+ Days Out: Build the Foundation

14 Days Out: Widen the Reach

7 Days Out: Lock In the Core

48 Hours Out: The Final Push

Day Of: Host It

After: Follow Up

My Countdown Notes

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This working version preserves the source’s terminology and structure while making it easier to complete. Read the original appendix and related chapters before relying on the tool.

Read Appendix FOpen Volume 5

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Permitted use

You may complete, print, and use this tool for your own venue, act, teaching practice, organization, or personal planning. Free access does not place the content in the public domain. Do not resell, republish, scrape, or distribute the blank templates as your own product.