APPENDIX F

The Promotion Countdown Calendar

A day-by-day run-up to a launch or a big event — so the doors open on a warm, full room instead of an empty one.

You don’t advertise a dance floor so much as host it — but you still have to get the first crowd through the door, because an empty opening night can end a night before it starts. This calendar is the promotion countdown from Chapters Eighteen and Twenty-Two, laid out as a timeline you can run for a launch or any special event. The goal is not a viral campaign; it’s a warm, full, guaranteed room on the night. Use it, and never launch on hope alone.

Event / launch:

Date:

My target headcount:

30+ Days Out: Build the Foundation

☐ Announce the date everywhere and start building anticipation

☐ Set up ticketing or the sign-up, if the event is ticketed (see Chapter Twenty-Two)

☐ Begin the personal-invite list — everyone I know, every dancer in my network

☐ Line up the venue and the scene to help spread the word

☐ If there’s a guest, coordinate promotion so their audience hears it too

14 Days Out: Widen the Reach

☐ Steady content and reminders across my channels (see Appendix G)

☐ Personal, direct invitations to my most likely attendees and evangelists

☐ Ask my regulars and ambassadors to bring people and share the word

☐ Feature the scene, the venue, the music — generous, community-first promotion

7 Days Out: Lock In the Core

☐ Collect real, named commitments — not vague maybes — for a guaranteed core crowd

☐ Follow up personally with the people who said they’d come

☐ Confirm all logistics: room, music, staff, floor, timing

☐ Push a clear, warm reminder wave

48 Hours Out: The Final Push

☐ Send the last round of reminders and personal nudges

☐ Confirm the committed core is still coming

☐ Make sure everything is ready so the night runs smoothly

☐ Build excitement — the anticipation itself pulls people in

Day Of: Host It

☐ A final warm reminder / “see you tonight”

☐ Everything set up and ready well before doors

☐ The seeded core lined up so the room feels alive from the first minute

☐ Ready to welcome, teach, and convert every newcomer who walks in

After: Follow Up

☐ Thank attendees warmly and personally

☐ Capture new contacts onto my owned list (see Appendix G and Chapter Sixteen)

☐ Invite first-timers back to the next one — the conversion is the point

☐ Note what worked and what I’ll change for next time

My Countdown Notes

Who I’m personally inviting (the committed core):

Which channels and partners I’m using:

How I’ll guarantee the room isn’t empty: