Part of the Texas Craft school. Class 5 of 6.
The capability: you can speak to Texas producers on production rather than on story.
Prerequisites: Modules 26, 29.
The practice
Taste three Texas beers and describe them by malt, hop, and yeast contribution rather than by brewery narrative.
Then taste a Texas wine and place it in a style position.
Then learn one accurate sentence about each Texas producer on the list — describing production rather than founding date.
And ask a representative about fermentation rather than about the barrel.
The reference
Comparable non-Texas products, and the style positions.
What you are building
Specificity, which is what separates advocacy from information.
A bartender who can say what a Texas product is doing has something to offer. One who repeats the story has repeated a story.
Verification and boundary
One accurate production sentence per Texas product on the list.
Boundary: nothing should be represented as a verified fact without checking.