APPENDIX A
The Musician’s EPK and One-Sheet Template
A ready-to-fill press kit and one-sheet, scaled to an independent Texas act.
Two documents do most of a working act’s promotional heavy lifting, and Chapter Seven covered both in depth. The one-sheet is the single page a booker reads in about thirty seconds to decide whether to keep reading; the EPK (electronic press kit) is the fuller set of materials a serious inquiry will dig into. This appendix gives you the structure of each, as a fill-in template. The templates below are designed to be copied, completed, and adapted for your own use.
Fill every field in your own words, then cut anything that isn’t earning its place — a one-sheet is strongest when it’s lean. Lead with the draw and the hook, keep the contact line unmissable, and remember that the person reading this is deciding whether your act will fill their room on a given night.
💬 WHAT THE BOOKER IS READING FOR From the other chair, an EPK gets skimmed in under a minute, and the owner is hunting for four things: the draw (will this act bring people?), reliability signals (does this read like a pro who shows up?), fit (is this right for my room and my crowd?), and ease (will working with them be simple?). Everything in the template below is really there to answer one of those four questions, so when you fill it in, answer them on purpose. Put the draw up high, make the act look as professional as it actually is, and never bury the contact info. |
Part One — The One-Sheet (one page)
Everything here should fit on a single, clean page. If it runs over, you’re including too much.
Act Name: { Your act or band name, exactly as you want it billed }
Genre / One-Line Descriptor: { The quick label a booker scans — e.g., “high-energy Texas dancehall country” }
Home Base: { City, TX }
Booking Contact: { Name / phone / email — make this impossible to miss }
The Hook: { One sentence on what makes the act worth booking }
Short Bio: { 2-3 sentences: who you are, what you sound like, why a room should care }
The Draw — What a Room Is Getting: { The crowd you bring, dance-floor appeal, average draw, rooms you pull in }
Notable Rooms & Shows: { Venues played, festivals, support slots — the names a booker will recognize }
Press & Quotes: { Short pull-quotes with their source }
Listen / Watch: { Streaming links and at least one live-performance video }
Follow: { Socials, with current follower counts if they help you }
The Practical Details: { Lineup size · set lengths available · originals/covers mix · PA & backline needs }
Part Two — The Full EPK
The EPK expands the one-sheet into the complete kit a booker, a writer, or a festival will ask for. It can live as a simple web page or a shared folder; what matters is that it’s current and easy to navigate.
Long Bio: { The full-length bio for press and your website }
Short Bio: { The 2-3 sentence version (the same one from your one-sheet) }
Press Photos: { Links to high-resolution, properly credited photos }
Music: { Streaming links, embeds, and the two or three tracks to lead with }
Video: { Live-performance links first — a booker wants to see the room work }
Press & Reviews: { Coverage, interviews, and quotes, with links }
Upcoming Dates: { Confirmed shows, or a link to your live calendar }
Stage Plot & Input List: { A link or attachment (see Appendix D for the rider and hospitality worksheet) }
Social Links & Following: { Each platform, with numbers where they help }
Logos / Branding: { Links to logo files, and your brand colors and fonts if you have them }
Booking & Contact: { Name · phone · email · management or agent, if any }
This appendix is a starting structure, not a rule. Use what serves your act, and keep it current — a stale one-sheet or a dead link costs you bookings.
COMPANION TO APPENDIX A
EPK & One-Sheet — Fill-In Worksheet
Type directly into the blanks. Keep it lean, lead with the draw.
THE ONE-SHEET — ONE PAGE
Act Name Your act or band name, exactly as you want it billed
Genre / One-Line Descriptor The quick label a booker scans — e.g., “high-energy Texas dancehall country”
Home Base City, TX
Booking Contact Name / phone / email — make this impossible to miss
The Hook One sentence on what makes the act worth booking
Short Bio 2-3 sentences: who you are, what you sound like, why a room should care
The Draw — What a Room Is Getting The crowd you bring, dance-floor appeal, average draw, rooms you pull in
Notable Rooms & Shows Venues played, festivals, support slots — the names a booker will recognize
Press & Quotes Short pull-quotes with their source
Listen / Watch Streaming links and at least one live-performance video
Follow Socials, with current follower counts if they help you
The Practical Details Lineup size · set lengths available · originals/covers mix · PA & backline needs
THE FULL EPK
Long Bio The full-length bio for press and your website
Short Bio The 2-3 sentence version (the same one from your one-sheet)
Press Photos Links to high-resolution, properly credited photos
Music Streaming links, embeds, and the two or three tracks to lead with
Video Live-performance links first — a booker wants to see the room work
Press & Reviews Coverage, interviews, and quotes, with links
Upcoming Dates Confirmed shows, or a link to your live calendar
Stage Plot & Input List A link or attachment (see Appendix D for the rider and hospitality worksheet)
Social Links & Following Each platform, with numbers where they help
Logos / Branding Links to logo files, and your brand colors and fonts if you have them
Booking & Contact Name · phone · email · management or agent, if any
💬 REMEMBER WHO’S READING A booker skims this for draw, reliability, fit, and ease, in about a minute. Lead with the draw, look as professional as you are, and keep the contact line impossible to miss. |
Put this chapter to work
Continue the lesson with connected resources
The chapter explains the principle. These resources help you practice it, document it, calculate it or train it in the room.
Use the resource that matches the decision in front of you. A tool supports judgment; it does not replace current law, venue policy, qualified professional advice or the person responsible for the operation.