Media Kit Template

Fill this in to build the one-page kit you send to brands. Based on Chapter 29.

A media kit is how you show up to a brand like a professional instead of a hobbyist. Fill in every field below honestly, keep it to about one page, and update your numbers regularly. Then paste it into a clean, good-looking layout and have it ready to send the moment an opportunity appears.

How to Use This Template

Fill every field honestly — inflated numbers get caught, and getting caught ends deals and reputations.

Lead with engagement, not size — a smaller, engaged audience beats a big, dead one, and brands know it.

Keep it to one page — a brand should grasp who you are in thirty seconds.

Refresh it regularly — a stale kit with old stats looks careless.

Make it easy to read — clean layout, real numbers, your best work up top.

The Media Kit

You / Your Brand

Name / handle

One-line bio (who you are, your bar, your niche)

Location & primary venue

Your Audience

Total followers (by platform)

Primary age range & gender split

Top audience locations

% of audience of legal drinking age (21+) — matters for alcohol brands

Your Engagement (this matters more than size)

Average engagement rate

Average views / reach per post

Best-performing recent post (link + numbers)

Best Work / Portfolio

2–3 links to your best or most relevant content

Past brand collaborations (if any)

What You Offer

Content types / packages (single post, package, appearance...)

Starting rates (or “rates on request”)

Contact

Email / best contact

Social handles

Do’s and Don’ts

Do Don’t Be scrupulously honest with every number Fudge or inflate stats — it gets caught Lead with engagement and your best work Bury the good stuff under vanity metrics Keep it current and clean Send a stale kit with months-old numbers Make your rates and contact easy to find Hide the ask — make the brand hunt for it

One Note If you’ll pitch alcohol brands, the of-age audience percentage above is not optional decoration — it’s a threshold they care about. See Appendix A before any alcohol-brand deal.