APPENDIX D
Media Kit Template
Fill this in to build the one-page kit you send to brands. Based on Chapter 29.
A media kit is how you show up to a brand like a professional instead of a hobbyist. Fill in every field below honestly, keep it to about one page, and update your numbers regularly. Then paste it into a clean, good-looking layout and have it ready to send the moment an opportunity appears.
How to Use This Template
Fill every field honestly — inflated numbers get caught, and getting caught ends deals and reputations.
Lead with engagement, not size — a smaller, engaged audience beats a big, dead one, and brands know it.
Keep it to one page — a brand should grasp who you are in thirty seconds.
Refresh it regularly — a stale kit with old stats looks careless.
Make it easy to read — clean layout, real numbers, your best work up top.
The Media Kit
You / Your Brand
Name / handle
One-line bio (who you are, your bar, your niche)
Location & primary venue
Your Audience
Total followers (by platform)
Primary age range & gender split
Top audience locations
% of audience of legal drinking age (21+) — matters for alcohol brands
Your Engagement (this matters more than size)
Average engagement rate
Average views / reach per post
Best-performing recent post (link + numbers)
Best Work / Portfolio
2–3 links to your best or most relevant content
Past brand collaborations (if any)
What You Offer
Content types / packages (single post, package, appearance...)
Starting rates (or “rates on request”)
Contact
Email / best contact
Social handles
Do’s and Don’ts
Do | Don’t |
|---|---|
Be scrupulously honest with every number | Fudge or inflate stats — it gets caught |
Lead with engagement and your best work | Bury the good stuff under vanity metrics |
Keep it current and clean | Send a stale kit with months-old numbers |
Make your rates and contact easy to find | Hide the ask — make the brand hunt for it |
One Note If you’ll pitch alcohol brands, the of-age audience percentage above is not optional decoration — it’s a threshold they care about. See Appendix A before any alcohol-brand deal. |
Put this chapter to work
Continue the lesson with connected resources
The chapter explains the principle. These resources help you practice it, document it, calculate it or train it in the room.
Use the resource that matches the decision in front of you. A tool supports judgment; it does not replace current law, venue policy, qualified professional advice or the person responsible for the operation.