Keep ’Em Coming BackPractical help for Texas honky-tonks and dancehalls

Free practical tool · Volume 4

Content Calendar & Batch-Planning Template

Free, fillable and printable checklist / action plan adapted from Appendix E of Keep ’Em Coming Back, Volume 4.

Checklist / action planBartenders & creatorsVolume 4
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Step 1

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Type directly into the boxes and check any items that apply.

Plan ahead, batch in one session, and stop scrambling daily. A sustainable pace beats a frantic one.

The secret to keeping this up without burning out is planning ahead and batching — doing a week or a month of thinking and filming in one focused sitting, then scheduling it so you’re not chained to your phone every day. Fill these templates in, and let them carry the load. Leave a little room for real-time, spontaneous posts, but let the plan be your backbone.

How to Use This

Plan a week (or month) at once — decide what you’ll post before you pick up the camera.

Batch-film in one focused session — several pieces at a time, not one exhausting scramble a day.

Schedule ahead so most of your posting runs on autopilot.

Leave room for the real-time stuff — a great live moment always beats the plan, so keep a little space for it.

Protect your off-days — batching exists so you can clock out (see Chapter 36).

Your Content Pillars

Define your 3–5 recurring content themes — the buckets most of your posts fall into (e.g., drink recipes, the live band, regulars & the room, behind-the-bar tips, honky-tonk culture).

Pillar 1

Pillar 2

Pillar 3

Pillar 4

Pillar 5

Weekly Content Plan

Day

Post idea / hook

Pillar

Platform(s)

Status

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

Batch Session Planner

Batch date

Videos / posts to film this session

Props, setup, or outfits needed

Locations / backdrops

Monthly Themes & Events

Plan around what’s actually happening — band nights, seasonal hooks, holidays, local events, bar milestones.

Key events & band nights this month

Seasonal / holiday hooks

Bar milestones or promotions to feature

The Batching Rhythm

Pick one recurring planning day and protect it — the first of the month, or every payday.

Front-load the work so your posting week runs mostly hands-off.

Never let it become always-on — the whole point is to buy back your off-time.

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Read the complete source and context.

This working version preserves the source’s terminology and structure while making it easier to complete. Read the original appendix and related chapters before relying on the tool.

Read Appendix EOpen Volume 4

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Permitted use

You may complete, print, and use this tool for your own venue, act, teaching practice, organization, or personal planning. Free access does not place the content in the public domain. Do not resell, republish, scrape, or distribute the blank templates as your own product.