Free practical tool · Volume 4

Creator Rate Worksheet

Free, fillable and printable worksheet / template adapted from Appendix H · Brand-Deal Checklist & Rate Worksheet of Keep ’Em Coming Back, Volume 4.

Worksheet / templateBartenders & creatorsVolume 4

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This free tool is adapted from Riley Epperson’s Keep ’Em Coming Back series for general educational and planning use. It is not legal, tax, financial, medical, insurance, engineering, emergency-response, or other professional advice. Laws, platform rules, rates, and requirements change. Verify current requirements and consult the appropriate qualified professional before relying on it.

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Step 1

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Type directly into the boxes and check any items that apply.

Build the rate from the deal itself, not a follower-count formula. Start with the creative work and deliverables, then adjust for expected reach, engagement quality, audience fit, niche value, exclusivity, usage rights, whitelisting or paid-media use, revision rounds, and campaign term. Record each component below so the final number reflects both the labor and the rights the brand is buying.

Audience size and expected reach

Base creative fee (production time + deliverables)

Engagement and audience-fit adjustment

Niche / exclusivity adjustment

Usage rights (are they reusing it in their own ads? charge for it)

Deliverables (how many posts / what formats)

YOUR RATE for this deal

Deliverables & Terms to Nail Down

After You Say Yes

Negotiation Reminders

Anchor high. State a strong number first — you can always come down.

Know your walk-away. Decide your floor before you talk, and hold it.

Negotiate the whole deal, not just the fee — usage, exclusivity, and timing are all price.

Brands expect you to negotiate — the first offer is rarely the best one.

Never accept ’exposure’ as payment. Exposure doesn’t pay rent.

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