Keep ’Em Coming BackPractical help for Texas honky-tonks and dancehalls

Free practical tool · Volume 4

Media Kit Template

Free, fillable and printable checklist / action plan adapted from Appendix D of Keep ’Em Coming Back, Volume 4.

Checklist / action planBartenders & creatorsVolume 4
Important use information Review the Tool’s limits, privacy notes, and professional-guidance requirements.

Important use information

Read before using this Tool

These limits remain part of the Tool, but they no longer interrupt the main form.

This free tool is adapted from Riley Epperson’s Keep ’Em Coming Back series for general educational and planning use. It is not legal, tax, financial, medical, insurance, engineering, emergency-response, or other professional advice. Laws, platform rules, rates, and requirements change. Verify current requirements and consult the appropriate qualified professional before relying on it.

Money and tax caution: Figures, pricing, tax treatment, worker classification, and business structures depend on the facts. Review them with a qualified CPA, tax professional, and attorney where relevant.

Safety and regulatory caution: Do not use this page as a substitute for emergency services, venue-specific safety planning, current TABC guidance, your insurer, counsel, or local authorities. In an emergency, contact 911 and follow official instructions.

Browser-local storage: Entries are not submitted, uploaded, or emailed to the website. To protect work from accidental loss, this page saves entries in this browser’s local storage. Use “Delete saved data” when finished, especially on a shared device. Do not enter sensitive or confidential information.
1Enter details
2Review result
3Print or save

Before you print or use this Tool

Step 1

Fill out the form

Type directly into the boxes and check any items that apply.

Fill this in to build the one-page kit you send to brands. Based on Chapter 29.

A media kit is how you show up to a brand like a professional instead of a hobbyist. Fill in every field below honestly, keep it to about one page, and update your numbers regularly. Then paste it into a clean, good-looking layout and have it ready to send the moment an opportunity appears.

How to Use This Template

Fill every field honestly — inflated numbers get caught, and getting caught ends deals and reputations.

Lead with engagement, not size — a smaller, engaged audience beats a big, dead one, and brands know it.

Keep it to one page — a brand should grasp who you are in thirty seconds.

Refresh it regularly — a stale kit with old stats looks careless.

Make it easy to read — clean layout, real numbers, your best work up top.

The Media Kit

You / Your Brand

Name / handle

One-line bio (who you are, your bar, your niche)

Location & primary venue

Your Audience

Total followers (by platform)

Primary age range & gender split

Top audience locations

% of audience of legal drinking age (21+) — matters for alcohol brands

Your Engagement (this matters more than size)

Average engagement rate

Average views / reach per post

Best-performing recent post (link + numbers)

Best Work / Portfolio

2–3 links to your best or most relevant content

Past brand collaborations (if any)

What You Offer

Content types / packages (single post, package, appearance...)

Starting rates (or “rates on request”)

Contact

Email / best contact

Social handles

Do’s and Don’ts

Do

Don’t

Be scrupulously honest with every numberFudge or inflate stats — it gets caught
Lead with engagement and your best workBury the good stuff under vanity metrics
Keep it current and cleanSend a stale kit with months-old numbers
Make your rates and contact easy to findHide the ask — make the brand hunt for it

Finished?

Print or save this form

Back to Venue Work Tools

From the free book library

Read the complete source and context.

This working version preserves the source’s terminology and structure while making it easier to complete. Read the original appendix and related chapters before relying on the tool.

Read Appendix DOpen Volume 4

Use this result in…

Behind-the-Bar Gear & App ListFree, fillable and printable reference / printable card adapted from Appendix G of Keep ’Em Coming Back, Volume 4.Brand-Deal ChecklistFree, fillable and printable checklist / action plan adapted from Appendix H · Brand-Deal Checklist & Rate Worksheet of Keep ’Em Coming BackContent Calendar & Batch-Planning TemplateFree, fillable and printable checklist / action plan adapted from Appendix E of Keep ’Em Coming Back, Volume 4.

Permitted use

You may complete, print, and use this tool for your own venue, act, teaching practice, organization, or personal planning. Free access does not place the content in the public domain. Do not resell, republish, scrape, or distribute the blank templates as your own product.