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Topics & Collections
Follow one subject across the five books, 158 individual tools, The Bar, The Kitchen, preservation material, and role tracks.
Food truck operations
Texas Food Truck Field Guide
A twenty-part guide to statewide licensing, inspection, vehicle design, commissaries, safety, fire and utilities, menu engineering, staffing, pricing, taxes, events, venue partnerships, insurance, marketing, emergencies, alcohol boundaries, and checklists.
Open the Food Truck Field GuideFast discovery
Start with a collection or role track.
Free practical tools
158 individual forms and templates
Open each Tool separately, complete it online, and print it or save it as a PDF.
Topic 01
Public relations foundations
Identity, authenticity, culture, goals, and the relationship work underneath every tactic.
Topic 02
Social media & content
Platform strategy, discovery, filming, content systems, community, and responsible visibility.
Topic 03
Live music & programming
Music-night formats, booking, hosts, calendars, production, economics, and audience development.
Topic 04
Musicians & venues
Pitching, offers, agreements, advancing, hospitality, payment, promotion, and long-term partnership.
Topic 05
Bartenders & influence
Brand, audience, platforms, filming, monetization, partnerships, ethics, safety, and burnout.
Topic 06
Dance teachers & the floor
Teaching, beginner welcome, consent, venue relationships, pricing, night-building, and community.
Topic 07
Regulars, loyalty & community
How people become regulars, how rituals compound, and how the room becomes part of its community.
Topic 08
Press, media & earned attention
Bios, press stories, media relationships, radio, playlists, collaborations, and documentation.
Topic 09
Events, promotion & calendars
Campaigns, named nights, private events, launch plans, promotion calendars, and recurring rhythm.
Topic 10
Crisis, safety & reputation
Preparation, public response, online reputation, harassment, personal safety, and repair.
Topic 11
Legal, licensing & compliance
General educational cautions and the chapters that identify when qualified professional advice is needed.
Topic 12
Preservation, authenticity & legacy
The history, stewardship, future, and culture the entire project is trying to protect.