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Topics & Collections

Follow one subject across the five books, 158 individual tools, The Bar, The Kitchen, preservation material, and role tracks.

Volume 1

From the Keep ’Em Coming Back books

The Complete PR Guide

This page is a practical extension of Volume 1. The book explains the reasoning; this resource helps put it to work.

Food truck operations

Texas Food Truck Field Guide

A twenty-part guide to statewide licensing, inspection, vehicle design, commissaries, safety, fire and utilities, menu engineering, staffing, pricing, taxes, events, venue partnerships, insurance, marketing, emergencies, alcohol boundaries, and checklists.

Open the Food Truck Field Guide

Fast discovery

Start with a collection or role track.

Free practical tools

158 individual forms and templates

Open each Tool separately, complete it online, and print it or save it as a PDF.

Open Venue Work Tools

Topic 01

Public relations foundations

Identity, authenticity, culture, goals, and the relationship work underneath every tactic.

Topic 02

Social media & content

Platform strategy, discovery, filming, content systems, community, and responsible visibility.

Topic 03

Live music & programming

Music-night formats, booking, hosts, calendars, production, economics, and audience development.

Topic 04

Musicians & venues

Pitching, offers, agreements, advancing, hospitality, payment, promotion, and long-term partnership.

Topic 05

Bartenders & influence

Brand, audience, platforms, filming, monetization, partnerships, ethics, safety, and burnout.

Topic 06

Dance teachers & the floor

Teaching, beginner welcome, consent, venue relationships, pricing, night-building, and community.

Topic 07

Regulars, loyalty & community

How people become regulars, how rituals compound, and how the room becomes part of its community.

Topic 08

Press, media & earned attention

Bios, press stories, media relationships, radio, playlists, collaborations, and documentation.

Topic 09

Events, promotion & calendars

Campaigns, named nights, private events, launch plans, promotion calendars, and recurring rhythm.

Topic 10

Crisis, safety & reputation

Preparation, public response, online reputation, harassment, personal safety, and repair.

Topic 11

Legal, licensing & compliance

General educational cautions and the chapters that identify when qualified professional advice is needed.

Topic 12

Preservation, authenticity & legacy

The history, stewardship, future, and culture the entire project is trying to protect.

Need something more specific? Search every chapter and appendix using the exact phrase or problem you have in mind.