A Note on What This Book Is

This book is a public-relations, marketing, and hospitality guide, provided for general informational and educational purposes only. It is not legal, tax, financial, medical, or other professional advice, and reading it creates no professional relationship of any kind. The author is a PR strategist and lifelong honky-tonk dancer — not an attorney, a CPA, a financial advisor, or a licensed clinician. Laws, regulations, platform rules, rates, and figures change over time and vary by location. Before acting on anything in this book, consult the appropriate licensed professional for your circumstances. See Appendix K for the full disclaimer set.

The case studies in this book are composites, labeled as such where they appear. Names, identities, and identifying details have been changed or invented for illustration; any resemblance to a specific real person or establishment is coincidental.

Part of the Keep ’Em Coming Back series.

For every teacher who ever coaxed a nervous stranger

onto the floor —

you are keeping one of the last genuinely mixed rooms

in American life alive.

And for the Texas honky-tonks and dancehalls — long may they two-step.