APPENDIX G

The Social-Media Calendar for Dance Teachers

A simple, sustainable content rhythm that builds your reach and your community — without selling your soul.

This turns the online chapter into a plan you can actually keep. The challenge is using these tools without being used by them: leading with generous, community-first content, aiming at local authority rather than viral fame, and always converting rented followers into an owned audience and real bodies on your floor. Consistency beats polish — a phone and a steady rhythm will outrun a wait for perfection. Use this to plan a content week you can sustain for years.

The Content Types (Your Mix)

Lead with the generous and educational; celebrate your scene; keep the me-first content to a minimum. A healthy mix, in rough priority:

A Sustainable Weekly Rhythm

Don’t try to out-post the full-time professionals. Pick a rhythm you can actually keep, week after week, and hold it. Fill in what fits your life:

Post 1 (lead with something generous / educational):

Post 2 (celebrate a student, the venue, or the scene):

Post 3 (a reminder, invite, or call to action):

My realistic posting frequency (be honest — consistency beats volume):

The How-To Reminders

Consistency beats polish. A simple, useful clip every week outruns a rare masterpiece.

A phone is enough. Don’t let the lack of fancy gear stop you.

Teach, don’t just perform. Content whose purpose is the viewer’s benefit builds real goodwill.

Promote the scene, not just yourself. Generosity is magnetic — and it never runs dry.

Aim local. Being your area’s trusted dance authority beats a useless global following.

Sharing useful value isn’t ego. Don’t hide out of false modesty; the beginner needs what you know.

The Conversion Plan (The Whole Point)

Followers are rented; the owned audience underneath them is the asset. Every piece of content should quietly move people one step closer to something you own.

☐ Every so often, invite followers onto my owned list (email / text)

☐ Point content toward my actual class, night, or event

☐ Capture new contacts from events and classes onto the owned list

☐ Track whether content is producing real dancers, not just likes

How people get onto my owned list:

My call-to-action for turning a viewer into a first-timer:

Filming Responsibly

The moment you make content, you’re filming your room — and consent and care are non-negotiable. Before you post footage of your floor:

☐ People know filming may happen, and there’s a real, honored opt-out

☐ No identifiable minors without explicit parental consent; extra care with the vulnerable

☐ No one filmed in a state they couldn’t consent to (see Appendix I and the filming chapter)

☐ Filming aligned with the venue’s policy