APPENDIX E

The Dance-Night Launch Checklist

Everything to have in place before you open the doors on night one — so your launch is built, not gambled.

This is the launch playbook of Chapter Eighteen as a working checklist. A dance night can succeed or fail on how it’s built and launched, and an empty opening night can kill a night before it begins. Work through every section before you open, check off what’s done, and don’t skip the unglamorous groundwork — the floor, the foundation, the seeded crowd — because that groundwork is exactly what separates a launch that takes root from one that quietly dies.

The Room and the Floor

☐ Danced on the actual floor myself — it’s genuinely danceable, not too slick, not sticky

☐ Room is the right size to feel full with my realistic opening crowd, with room to grow

☐ Sound fills the whole room clearly and evenly, tested in the actual space

☐ The floor is safe as well as danceable — no hazards, good surface, adequate space

The Business Foundation (Do Not Skip)

☐ Written venue agreement in place, reviewed by an attorney (see Appendix C)

☐ Ownership terms settled — list, night, brand, exit (see Appendix C)

☐ Insurance situation confirmed for a physical event where people dance and drink

☐ Venue’s licensing and alcohol compliance confirmed with the venue

☐ Payment model and money flow agreed and written down

The Format and the Teacher

☐ Chosen my dance / channel deliberately for the audience I want

☐ Format set as lesson-then-dance, with the beginner on-ramp built in

☐ Beginner lesson prepared and ready to run (see Appendix B)

☐ Welcome and handoff planned, not left to chance

☐ I can teach and lead this dance with genuine authority

The Music

☐ Music model chosen and affordable on a thin opening crowd (live band or DJ / recorded)

☐ Band or playlist is genuinely danceable, at the right tempos, and reliable

☐ Music budget matched to my actual expected crowd, not my dream crowd

☐ Break / filler plan ready so the floor never goes cold (see Chapter Nineteen)

The Rhythm

☐ Picked a consistent weekly night and time

☐ Committed to protecting that date through the slow early weeks

☐ Budgeted my patience for a normal, slow start

Promotion and the Seeded Crowd

The single most important launch task: guarantee a warm, full room on night one. Run the promotion countdown (Appendix F) and lock in a committed core.

☐ Promotion countdown planned and underway (see Appendix F)

☐ Personally invited everyone I know and every dancer in my network

☐ Leaned on the venue’s audience and the wider scene

☐ Locked in a committed core — real, named yeses — so opening night can’t be empty

☐ A plan to convert opening-night newcomers into regulars from the very first night

Safety and Staff

☐ Coordinated a filming policy with the venue (see Appendix I)

☐ Aligned with venue staff on watching the floor and handling problems (see Chapter Twenty-Seven)

☐ Expectations / house rules ready to make visible (see Appendix A)

☐ A plan for handling intoxication and removals through the venue’s proper channels

My Launch Details

Opening night date:

Venue:

My target opening-night headcount, and how I’ll guarantee it:

☐ Confirmed who handles any applicable music public-performance licenses and reporting

☐ Published a contact method for guests to ask about accessibility before arriving

☐ Confirmed emergency exits, occupancy limits, injury response, first-aid location, and who calls emergency services

☐ Walked the route from parking to entrance, restroom, seating, and dance floor; documented access barriers and accommodations

The biggest gap still open, and how I’ll close it before I launch: