The PR-in-Motion Tactics Map

Every PR tactic in this book, plainly named and mapped to the chapter that teaches it — and to the stage of the Floor Funnel it serves.

This whole book is a PR book disguised as a dance-culture book. Each chapter quietly taught a marketing tactic while it taught you how to host a floor, because the two are the same work: you don’t advertise a dance floor, you host it, and hosting it well is the marketing. This map gathers every tactic in one place, named for what it is, tied to the chapter that teaches it and the stage of the funnel — First-Timer, First Dance, Regular, Ambassador — that it serves. Use it to see the strategy whole, and to find the chapter you need when a particular part of your funnel needs work.

THE FLOOR FUNNEL

Everything in this book moves a person along one path: First-Timer to First Dance to Regular to Ambassador. A stranger becomes a dancer, a dancer becomes a regular, a regular becomes an evangelist who brings the next stranger. Every tactic below is a way of moving people along that path — or of protecting the room and the teacher so the path keeps working.

Part One: The Argument and the Cast

Ch. Exact Tactic Name PR Discipline Funnel Stage 1 The Full Floor as Proof Social proof All stages 2 The Heritage Story Heritage storytelling Research foundation 3 The Word-of-Mouth Cast Word of mouth Ambassador 4 The Host as Personal Brand Personal brand All stages

Part Two: The Rules and the First-Timer

Ch. Exact Tactic Name PR Discipline Funnel Stage 5 The Courtesy Code Experience management First Dance to Regular 6 The Open-Role Welcome Inclusion and access First Dance to Regular 7 The Ninety-Second Welcome First-impression onboarding First-Timer to First Dance 8 The Warm-Room Audit Reputation management Retention defense

Part Three: The Craft of Teaching

Ch. Exact Tactic Name PR Discipline Funnel Stage 9 The Host-First Test Professional readiness Infrastructure 10 Teaching as Product Quality Service quality First-Timer to First Dance 11 The Quick-Win Lesson Experience design First-Timer to First Dance 12 The Live-Floor Hand-Off Onboarding continuity First Dance to Regular 13 Trust Before Growth Trust and safety All stages 14 The Return Path Retention marketing First Dance to Regular

Part Four: The Business of the Floor

Ch. Exact Tactic Name PR Discipline Funnel Stage 15 The Shared-Night Plan Partnership marketing Infrastructure 16 The Owned-Audience Rule Audience and asset ownership Infrastructure 17 Sustainable Value Sustainable monetization Infrastructure 18 The Warm Launch Event launch First-Timer

Part Five: The Nights and the Community

Ch. Exact Tactic Name PR Discipline Funnel Stage 19 The Floor Rescue Plan Live experience programming Regular 20 The Channel Choice Audience-channel selection First-Timer 21 The Room Segment Map Audience segmentation Regular 22 The Community Event Event and partnership marketing Regular to Ambassador 23 The Ambassador Ladder Community and ambassador marketing Ambassador

Part Six: Influence, Protection, and the Long Game

Ch. Exact Tactic Name PR Discipline Funnel Stage 24 Digital Hospitality Content marketing First-Timer / Ambassador 25 Consent Before Content Content ethics and consent Trust & safety 26 The Sustainable Host Professional sustainability The teacher 27 The Quiet Protection Plan Reputation and safety protection Retention defense 28 The Legacy Pipeline Legacy and succession Ambassador

HOW TO USE THIS MAP

When a part of your world needs work, find the stage that’s weak and go to the tactic that serves it. Not getting enough newcomers? First-Timer tactics — channel selection, launch, content, the welcome. Losing people? Retention and reputation defense. Ready to grow evangelists? The Ambassador tactics — community, events, word-of-mouth. The funnel tells you where the leak is; this map tells you which chapter fixes it.

A NOTE

The chapters marked LEGAL touch matters that require professional guidance — consult the appropriate licensed professionals as those chapters and Appendix K describe. This map is a reference to the book’s strategy, not professional advice.